Mark guides
Small Business Advertising Guides
Practical guides from PAD team on Meta ad management costs, launch preparation and reporting. Understand the work and the numbers before you spend.
Run the numbers
Meta Ads Budget Calculator
Calculate ad spend, Mark management fees and extra work for a 30-day period. Compare pilot and regular pricing, with the 3% fee from month two.
Free calculatorTarget Cost Per Lead Calculator
Work out a qualified lead cost ceiling from your customer acquisition target, close rate and other costs. Includes formulas and a worked example.
Plan your campaign
Meta Ads Management Cost: Fees, Ad Spend and a First Budget
Separate management fees from media spend, calculate the Mark pilot cost and estimate the lead economics your business needs before launching Meta ads.
Reporting and leadsHow to Read a Facebook Ads Report Beyond Clicks
Understand ad spend, conversions, cost per lead and lead quality. Use a worked example to separate platform activity from business results.
Before launchFacebook Ads Launch Checklist for Small Businesses
Prepare your offer, materials, destination, conversion tracking, budget and lead follow-up before launching a Facebook and Instagram campaign.
Choosing supportRun Facebook Ads Yourself or Use a Management Service
Compare DIY advertising, a limited-scope management service and broader marketing support by the work you need, control, materials and reporting.